Real-time interaction – Distance and location are no longer a hindrance with instant messaging.The benefits of instant messaging for business, which has since been at the core of fostering B2B and B2C relations, are as follows: Built upon the need for interactions to further business growth, companies left and right utilized the functions of instant messaging marketing, lead generation, and customer support purposes. Instant messaging, originally created for entertainment and social interactions, also commenced its role in the business industry. Through IM and its added innovations and novelties that have been bundled within it – this platform is now globally used for a variety of purposes including currently as a tool in the business sector. Now a more complex and better-equipped system, IM is being used for more than just casual conversations and is one of the more common modes of communication for people of all ages.Īs technology continuously devised ways on how to make interactions more convenient, the social need to be connected also continued its evolution. Due to the warm reception it received from consumers, IM almost surpassed text messaging as the best communication channel for end-users. It started its popularity in the late ’90s, where Mirabilis introduced ICQ (which stands for “I Seek You”), a free Instant messaging that’s accessible to everyone.īetween 2000 -2004, it became popular mostly to people in their early teens and young adulthood.
Instant messaging (IM) took a huge role in improving the current system of connectivity without the hassle of distance and time. Instant Messaging and the Need to Stay Connected It was that particular drive of aspiration that gave birth to the development of instant messaging. Its immense contribution in connecting people, ideas and opportunities are what prompted people to challenge modern technology to transform communication into a channel that is more convenient and more accessible for all. Communication builds interpersonal relations.
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